Bashundhara Housing — Nexus
Full-funnel digital marketing across eight work orders in two waves — BDT 11,634,618 from a single client.
8
BDT 11,634,618
2024
Bashundhara Housing (East West Property Development)
Property marketing usually gets bought channel by channel, so each platform optimises for its own metric and nobody owns the funnel. The developer needed the channels to answer to one sales objective.
Channel strategy was set against the developer’s sales funnel rather than treating each platform as a standalone campaign. Creative was produced in house by the Nexus team, keeping message and production under one accountable roof, with media planning and buying reported at campaign level.
- 01Paid socialFacebook, Instagram and YouTube campaign management across both waves.
- 02SearchWebsite search engine optimisation and Google Ads.
- 03Creative productionProduced in house by the Nexus team — message and production under one roof.
- 04Media buying & reportingPlanning, buying and campaign-level performance reporting to the client.
Paid socialSEO & Google AdsCreative productionMedia planning & buying
BDT 11,634,618
8, in two waves
Feb & Aug 2024
Repeat instruction at scale